GRIDSERVE has launched a ‘Play as you Charge’ mobile quiz game to entertain and educate the youngest visitors at its award-winning Electric Forecourts®, further extending the EV charging destination’s customer offering.
Initially aimed at 6-9-year olds, Play as you Charge hopes to inspire the next generation of climate activists, as well as provide parental salvation during an EV charging session with engaging and immersive content experiences that demonstrate the company’s unique Sun-to-Wheel energy ecosystem.
Key assets from GRIDSERVE’s intellectual property have been reimagined into wholesome animated characters, each talking about their individual contribution towards Sun-to-Wheel. Four characters will be available from launch, including Ray-Ray the sun, Volta the solar panel, Serge the battery and E-Vie, the electric vehicle charger, with regular content updates scheduled to help extend the offering.
To play, users will need to find the hidden characters around each Electric Forecourt®. Once discovered, a QR code will open a mobile web page, with each character offering a unique gaming atmosphere and narrative. After answering a series of quiz questions correctly, the specific character is unlocked. Find and unlock all four characters during a charging visit and players can redeem a special prize from a GRIDSERVE team member.
Kirsty Tarbuck, Head of Customer Experience, said: “We’ve designed our Electric Forecourts® to be spaces where people connect and learn. This new game helps children understand the power of sustainable energy in a playful way — reminding them that small changes, like their mum and dad driving an electric car, can make a big difference for tomorrow.”
Jon Mason, Founder and Managing Director of Jollywise, said: “We’re thrilled to be launching this new venture with GRIDSERVE and hope to inspire the scientists and climate activists of the future. Our work constantly shows that younger generations are incredibly receptive to the climate emergency, and often more informed than their parents when it comes to doing their bit. Businesses need to catch up and show this future generation of customers that they care.”
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