Driven by Purpose
At GRIDSERVE our purpose is simple.
To #deliver sustainable energy and move the needle on climate change.
The science is clear: we cannot continue burning, coal, oil, and gas if we are going to avoid the worst impacts of the climate crisis. We need to take transformative action in the next decade to transition to clean and sustainable methods of powering our world.
‘Old’ Sun Energy
Since the beginning of time plants have been capturing the suns ‘light’ energy and turning it into ‘chemical’ energy through a process called photosynthesis.
Over millions of years of heat and pressure the decomposed remains of these early living organisms, fossilised to become what we call today, fossil fuels.
When humans burn these fossil fuels in the from of oil, gas and coal, we release energy, in fact, the same energy that was harvested from the sun, by those plants, all those millennia ago – we call it ‘old’ sun energy.
The sun is setting on fossil fuels
One of the problems with fossil fuels is that when they are combusted, they release much more than just the energy – they release carbon and many other harmful gases.
These emissions are playing havoc with our planets balance. Carbon dioxide and other green house gases (GHG’s) are heating up our earth’s atmosphere and millions of delicately balanced ecosystems are now in peril.
‘New’ sun energy
But there’s a way to #deliver new energy from sunshine without burning anything. Solar power harnesses the suns light energy and converts it into electricity using a process called the photoelectric effect.
It produces a clean, renewable and inexhaustible supply of energy that can be harnessed from small panels on the top of houses, to huge solar farms.
Over the last 20 years solar energy has come a long way and in many parts of the world, its now the cheapest way to generate energy.
We are big fans – we call this ‘new’ sun energy.
Never before have we had such an awareness of what we are doing to the planet, and never before have we had the power to do something about that… The future of humanity and indeed, all life on earth, now depends on us.
– Sir David Attenborough
Global warming is real
And we have a small window of time to move the needle on the planet’s temperature gauge and step back from the edge of disaster. When we look at the current temperature and assess our remaining carbon budget, it becomes clear we’re going to get to two degrees in 25 years.
Reaching two degrees will mean that:
99% of coral reef areas will be irreversibly lost. The arctic regions will melt, sea levels will rise. We will lose low lying communities as coasts flood. We will lose the last 40% of the species we have left. There will be droughts, fires, famines and severe weather events.
A potential to #deliver
What’s even scarier is that with our current carbon emissions trajectory we are on course for three-four degrees which would mean we could no longer grow food or survive as a species. This is why the Paris Agreement was put in place; to save humanity with a series of conditions and responsibilities structured around not passing two degrees. The agreement is something, but it’s not enough. Two degrees may protect the future of humankind but will still cause the environmental devastation mentioned above.
Driving net zero
Because of this, our brand purpose ‘to move the needle’ is about standing up and saying no to two degrees. It’s a pledge to support the future of everyone on our planet by ensuring the temperature goes no higher than 1.5 degrees. Then it’s a commitment to keep lowering the temperature to tip the balance back into the favour of the environment and save the species and wildlife we have left.
We have a tiny window of time to take action by shifting the trajectory of global warming, which is why our purpose, beyond everything else, is to move the needle on climate change.
Why do we use the hashtag #deliver?
The word deliver was chosen because it gives the current calls for change some direction. For example; in the public space, we have activists like Greta Thunberg raising a lot of awareness and doing awesome stuff to make people take notice, and her call is one of desperation. It’s a cry for help from a child, and GRIDSERVE is delivering a solution.
Our purpose is to #deliver
We know with absolute clarity what the solution is – to deliver sustainable energy and move the needle on climate change. But the term #deliver is essential, it’s a rallying cry that recognises we are the only generation with the power to do something. In 30-40 years, the next generation will ask us what we did to save the planet and we will say that we answered the call for help with a promise to #deliver.
“I dread the idea of trying to explain to my daughters that we’ve lost 99% of the world’s wildlife. But if we don’t change the way we use energy, this is the reality they’ll have to face.
We already know that delivering sustainable energy will reduce fossil fuel use, and significantly move the needle on climate change. We just need to make it easy and affordable for everyone to make the right choice.
This mission is what drives me. This is why I get out of bed in the morning. I need my little girls to know that their daddy didn’t just sit back and do nothing.”
– Toddington Harper
Want to help?
Connect with us on our social channels and spread the word…
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Add the hashtag #deliver to join our movement